Product development

Product development
   Product development is the process of producing product from concept to creation. While the term product development refers to the procedure that retailers adhere to in creating product or private label merchandise, the process is somewhat the same for designers in the design and manufacturing side of the fashion industry. The process begins approximately one year in advance of the season for which the merchandise will be sold at retail (or "on the floor"). The larger the store or company, the bigger the volume, therefore the more lead time is needed to manufacture product. Designers, design directors, merchandisers, and textile and color specialists will begin by researching what the predicted colors, textiles, prints, and trends will be for that particular season using available color and forecast services. The team will also attend trade shows for color, fabric, yarn, and trend directions from Europe, America, and Asia. Once this information is gathered, concept or theme boards are created establishing the design direction for that season. The design team then makes a presentation to the product merchandisers (in the case of a retail organization) or to the sales team (in a wholesale manufacturing scenario). Samples of the collection are made either in a design room or "tech packs" are compiled and sent to factories where first samples are made. Tech packs include the original sketch with a technical drawing, which provides specific fabric, color, trims, size specifications, and any other pertinent design details. Target prices are agreed to before the product sourcing team chooses the appropriate fabric mill and sewing contractor. Once the first samples are sewn, they are reviewed and fit on a fit model for any necessary changes or adjustments. The editing process takes place before production patterns are executed, then labor and material prices are finalized, fabric and manufacturing contracts are signed, and cutting tickets are written. Once the product goes into production, it is delivered in the fastest turnaround time possible. Production managers are responsible for production scheduling and flow, quality control, and meeting delivery due dates.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • product development — UK US noun [U] MARKETING, PRODUCTION ► the process of creating or improving a product or service and managing it during all stages from design through marketing: »The company s disappointing performance was blamed on not keeping pace with… …   Financial and business terms

  • product development — A strategy for company growth that relies on offering modified or new products to market segments currently being served. See product market strategy See also new product development …   Big dictionary of business and management

  • product development — /ˌprɒdʌkt dɪ veləpmənt/ noun the process of improving an existing product line to meet the needs of the market. ⇒ new product development …   Marketing dictionary in english

  • product development — noun improving an existing product or developing new kinds of products • Hypernyms: ↑development …   Useful english dictionary

  • product development — /ˌprɒdʌkt dɪ veləpmənt/ noun the process of improving an existing product line to meet the needs of the market …   Dictionary of banking and finance

  • product development process — UK US noun [C] MARKETING, PRODUCTION ► PRODUCT DEVELOPMENT CYCLE(Cf. ↑product development cycle) …   Financial and business terms

  • product development cycle — UK US noun [C] (also product development process) MARKETING, PRODUCTION ► the various stages that a new or improved product or service goes through from design, through developing, testing, and marketing it …   Financial and business terms

  • Product Development and Management Association — This article refers to a non profit organization. For other meanings, see PDMA. The Product Development and Management Asssociation, or PDMA, is a non profit professional society that organizes and publishes information about the development of… …   Wikipedia

  • Product development manager —    The product development manager oversees the development of products from conceptual stages to market introduction. He oversees product development, explores opportunities for product extensions, works with the sales force and key customers,… …   Historical Dictionary of the Fashion Industry

  • product development manager — konstruktorių skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, vadovaujantis skyriui, kuriame sukuriami nauji gaminiai arba produktai. atitikmenys: angl. product development manager pranc. chef de développement de produit, m; chef… …   Lithuanian dictionary (lietuvių žodynas)

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”